As seen on Nike News:
The Nike athlete and two-time fittest man on the planet’s first PE Nike shoe is largely inspired by two of Mat Fraser’s favorite things: weightlifting and motorcycles. The sleek black design has custom haptic printing on the upper, replicating a barbell’s diamond knurling. The bull’s skull on the tongue patch is reminiscent of a motorcycle jacket patch, the lining is quilted like a motorcycle seat, the back of the shoe is leather and the heel clip and shoelace tips are gunmetal chrome – all nods to premium motorcycle detailing.
The two circles on each heel represent the two first-place medals Fraser earned at the highest level of global competitive fitness, and nods toward his goal of a three-peat. The letters “HWPO,” which stands for “hard work pays off” and is Fraser’s personal mantra, line the insole.
“These design elements are really about celebrating some of my passions inside and outside of the gym,” says Fraser. “This shoe gives me such sense of accomplishment. It really gets me amped up to keep doing what I’m doing — working hard and trying to make myself the best athlete I possibly can.”