Strencor is a new fitness brand trying to make their name with a signature barbell made for Jared Fleming called the American Lifter barbell. The marketplace over the past few years has gotten saturated with tons of generic barbells, and not just limited to imports. Even USA made barbells typically come from the same places. Nowadays, I can usually tell when I look at the specifications, knurl, or even sleeves, but every so often a bar comes along that makes me second guess myself.
Not that the specs for the American Lifter Bar were bad, the product page was just a little all over the place. From experience with certain manufacturers, I know that there aren’t many USA made 28mm barbells with needle bearings because of sourcing the bearings; seeing those two things together was a little odd. The specs on this bar are a jumbled mess when you compare it to what their advertising on Instagram says. Maybe that’s what they were going for, because it piqued my interest and made me want to try out the bar for myself.
Seeing “made in the USA” to me, means that there has to be a certain level of craftsmanship that must be upheld for whatever product it is. While not quite at the same level of polish as a Rogue barbell (not many things are), the American Lifter bar almost holds its own. The first thing I did upon receiving the AL bar was measure the diameter of the shaft and sure enough it was actually 28.5mm in diameter. I was really hoping that I was going to be wrong, but experience proved me right. The bar is also advertised at a 185k PSI yield strength; when asked why they went with a yield number over tensile, the response was: it’s a more relevant measure for the actual use of the bar. Honestly, in my experience, tensile strength doesn’t mean a thing in the real world.
The sleeves on this bar resemble a bar made in 2012; the shoulders are still really wide compared to what you’ll currently find out there. Aesthetically it’s weird to look at since I’m used to seeing thinner shoulders, I don’t need to put rubber bands on them but it does decrease the loadable area of the sleeve. On a positive note, there isn’t much play side to side so there isn’t a ton of noise when you drop the bar. On the flipside, the sleeves are held on using a coiled clip as opposed to normal C-clips, making it much more difficult to maintain the bar.
For the most part, the knurling is well cut and uniform until you get to the areas around the IPF/IWF markings, where it protrudes a little bit. It never really bugged me and overall, I thought the knurling was great. I would rate it as a medium/light knurling thats comfortable to hold for reps and deep enough for weightlifting singles.
Numbers don’t mean jack, if the bar isn’t fun to use, but I think the American Lifter bar has a ton of character to it and is currently my daily driver! Even though it’s not a 28.5mm shaft, I can still perform oly lifts just fine with it. I’m mainly doing CrossFit anyways and the AL bar makes for an excellent WOD bar. Strencor went with the bigger diameter for this limited run because currently Jared is doing more CrossFit type training this year as he recovers from his ACL surgery. Compared to other 28.5mm bars out there, the AL bar blows them away in terms of “whip”/oscillation, which totally took me by surprise and is what makes the bar a lot of fun to use. It’s hard to put “whip” into words, but the best way I can describe this bar is that it’s “springy”.
When I first got the bar, I thought I had been lied to about the needle bearings. I couldn’t rest until Scott from Strencor showed me pictures of the actual bearings they use, which are larger than normal and are designed for durability rather than overall spin. Forewarning: the sleeves on the AL bar hardly rotate right out of the box and need a lot of breaking in. You can however, speed up the process by spraying some kind of lubricant into the sleeves. Even after doing that, the sleeves never really got going a ton, but they spin just fine for the weights most people are going to be lifting. I never noticed any kind of stickiness or slow turn over when working out with the AL bar. Still, the sleeves rotate about the same as an average bushing barbell, not something you’d expect from needle bearing.
For future bars: keep the whip, maybe add some light lubricant or more bearings to the sleeves, and hopefully get it down to 28mm and you’ll have a winner on your hands.
While the barbell isn’t really all that expensive at $274, shipping can be; to get this bar to California, it costs a whopping $45. When you compare that to most people’s free shipping, the price overall isn’t quite comparable. You can use code “Fleming” for 10% off your order, but even after the coupon, it costed me a little under $300. If you live on the east coast, shipping is only $15, making the AL barbell a pretty good deal after the coupon.
I think the American Lifter bar is in an odd spot. Most people interested in this bar are going to be because of Jared Fleming’s name and Olympic Lifting legacy; I know I was. As a Crossfitter, it’s not the end of the world that the bar is 28.5mm in diameter, but that’s a deal breaker for all Olympic weightlifters, at least the ones I know. If this bar was “insert well known CrossFit athlete’s name here” bar, we wouldn’t even be talking about the fact that it’s 28.5mm. Another point is the price, which gives the bar a ton of stiff competition, especially when you can get the “big” name’s barbells at the same price or cheaper. Even 28mm import bearing bars for much less would entice the weightlifting crowd. “Made in the USA” is a big deal for me, but it’s not a deal breaker either.
I really do like the American Lifter bar, it really is a ton of fun to use as a general use WOD bar, but that’s pretty much what it is. Don’t expect true Oly bar performance out of it (like I did), or you’re going to be disappointed. Strencor is still a new brand and I’m sure they have a bright future ahead of them. Be on the look out for some competition ready stuff coming soon!